David Jones (DJS)
David Jones Limited is engaged in department store and on-line retailing, and offers financial services through an alliance with American Express. The Company operates in two segments: Department Stores, comprising David Jones department stores, rack stores, online and corporate office; and Financial Services, comprising the alliance between the Consolidated Entity and American Express. David Jones Corporate Services assist corporate clients with the purchase of David Jones Gift Cards for incentive programs, loyalty programs, rewards and recognition, and gifts. David Jones Gift Cards can be used across fashion, beauty, home, electrical and fine food and wine. Bridal at David Jones is offering the bridal fashion. Bridal at David Jones also ranges a collection of shoes and an assortment of jewellery. Stores are generally located in areas of high foot traffic, such as central business districts and major metropolitan shopping centres. Competitive advantages include a well-established brand targeted towards selling premium product to the wealthiest segment of Australian population.